Niah The Matcha Guide
Free · 16 pages · PDF

The
Matcha Guide.

Where matcha comes from, what a grade does and does not tell you, and how to prepare it properly at home.

One email with the PDF. Five short notes over the three weeks after that — the method, where NIAH started, what is in our tin, a question for you, and how to make it iced. Nothing else.

The NIAH matcha tin, a chasen and a ceramic bowl
Sixteen pages,
six chapters.
i.Where it comes from
ii.What a grade means
iii.Slow by design
iv.How to prepare it
v.Beyond the bowl
vi.Where it started
A page from the guide: the five steps
A page from the guide: origin A page from the guide: grade
“Ceremonial grade”
is not a standard.

There is no Japanese certification behind the words, and no rule about who may print them on a tin. Chapter two covers what actually decides quality — and how to judge it yourself, in your own kitchen.

A café on the
Korte Molenstraat.

NIAH is a brunchcafé in The Hague. Specialty coffee, ceremonial matcha, a short menu done properly. We started selling the matcha because people kept asking where to get it.

This guide is what we have been telling them across the bar, written down.

— Oussama & Wail

Yours
to keep.

No account, no login. Unsubscribe in one click, any time.